customer-discovery-playbook

Plans customer discovery and turns interview and usage evidence into segments, jobs-to-be-done, personas and journey maps that survive review. Use when the user asks to "run customer interviews", "build user personas", "map the buyer journey", "do voice-of-customer research", "segment our customers", or "find out why users churn". Not for writing survey code, sending outreach campaigns, scraping review sites, or paid advertising analytics.

Version

v1.0.0

Size

21 KB

Updated

2026-10-02

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