customer-progress-research

Investigates the progress customers are trying to make — switching decisions, unmet outcomes, and competing alternatives — through jobs-to-be-done interviews, switching-force analysis, job maps, and opportunity scoring. Use when the user asks to "find out why customers switch", "run customer discovery interviews", "prioritize features by unmet needs", "write job stories", "understand unexpected product adoption", or "find our real competitors". Not for demographic-only personas, invented research findings, or promising product-market fit.

Version

v1.0.1

Size

11 KB

Updated

2026-10-06

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