habit-loop-design

Guides designing and auditing habit-forming product loops built on the four-phase cycle of trigger, action, variable reward, and investment, from Nir Eyal's Hooked model. Covers finding the real internal trigger, cutting action friction, layering variable reward types, designing investments that arm the next trigger, locating the habit path in retention data, and screening designs on an ethics matrix. Use when the user mentions hook models, habit loops, sticky or unprompted repeat engagement, retention and churn through habit formation, or wants to reverse-engineer why a competitor is so engaging. Not for infrequent one-off purchases, decisions users should deliberately weigh, or requests to manipulate users against their own interests.

Version

v1.0.0

Size

14 KB

Updated

2026-10-06

Your client verifies the signature before reading. This explicit manual read is available on every plan. Free automatically loads five chosen skills; paid plans automatically load relevant skills across the library.