old-game-new-game

Guides the user through building a movement-style strategic narrative for a company or product pitch by naming a market shift as an old game versus a new game, establishing winners and losers, defining the prize worth chasing, listing the obstacles in the way, and only then presenting capabilities as gifts that defeat each obstacle, backed by proof. Covers customer interviews to find the shift, testing it in live conversations, slide order for a pitch deck, and adapting one story for buyers, executives, investors, and candidates. Use when the user wants help writing or repairing a pitch deck, company story, positioning, or fundraising and sales messaging that rises above feature comparisons. Not for consumer products bought on shelf specs, pure commodities, mandated purchases, tagline-only requests, or teams who have not yet talked to customers.

Version

v1.0.0

Size

15 KB

Updated

2026-10-10

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