traffic-decay-triage

Diagnoses existing pages that are gradually losing organic search clicks, rankings, or click-through rate, and routes each one to the matching remedy: an in-place refresh, consolidation with an overlapping URL, a rewrite around shifted search intent, or retirement via redirect, deindexing, or removal. Covers evidence gathering, a weighted decay score, paired-signal escalation rules, format-specific refresh checklists, and a normalized priority score for ordering the work. Use when a site owner reports slow multi-month erosion on published pages, asks whether to update, merge, redirect, or drop aging content, or wants a ranked repair queue. Not for writing new pages, sudden post-migration traffic cliffs, crawl or speed audits, or paid search.

Version

v1.0.0

Size

19 KB

Updated

2026-10-12

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