unprompted-return-design

Guides product teams through designing internal triggers, the feelings and recurring moments that bring users back with no message, ad, or nudge arriving first. Covers placing a product on the path from prompt-driven to habitual use, sorting sessions into attribution buckets that keep an honest unknown share, choosing a state and moment to pair with a tiny action and a matched payoff, picking strengthening levers, setting retention targets behind a wellbeing check, and writing the findings report. Works from research the user supplies, and drafts study briefs for a separate research owner when evidence is missing. Use when improving long-term retention or habit formation, planning a move away from notification dependence, or diagnosing why users stop returning. Not for writing notification copy, push or ad infrastructure, acquisition strategy, or conducting interviews and other firsthand studies.

Version

v1.0.0

Size

18 KB

Updated

2026-10-11

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